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BIO

Pablo Gallardo brings a solid mix of international experience, strategic vision, and hands-on execution in areas like Project Management, Business Development, and Organizational Transformation.His specialties are leading multicultural teams and managing cross-functional projects across different sectors and countries.A strong believer in lifelong learning, Pablo stands at the intersection of engineering precision and business strategy. He has driven large-scale initiatives globally, and guided decision-making at both operational and executive levels.Beyond his professional roles, Pablo actively supports the entrepreneurial ecosystem and is passionate about soft skills, sharing insights on public speaking, communication and teamwork among others."It is not just about delivering results but about building long-term impact."

Email: [email protected]

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About AdD

AdD Global a tech-driven strategic consultancy designed to simplify organisational complexity, with flexibility, simplicity, and clarity.Let’s be honest: Projects, ideas, and businesses rarely fail due to a lack of effort or commitment. They stumble because complexity gets in the way.Complexity is sneaky. It convinces teams that complicated solutions are the only way forward. Before you know it, focus blurs, priorities shift, and urgent tasks overshadow the important ones.At AdD, we know effort alone is not always enough. That is why we help you remove friction, and get your business back to what matters: clear, actionable results.Flexibility. Simplicity. Clarity.
That is the AdD way.

Mission and Vision

Our mission is clear:
To help organisations operate with clarity and confidence, overcoming complexity with practical, scalable solutions.Everything we do is designed to reduce friction and bring clarity.Because we envision a change:
A world where any business, regardless of size, can operate with clarity and focus. Free from the weight of complexity.This is where the structure replaces noise.
Where simplicity is a strength.
Where every decision is made with focus.

Values

That is how we support every step of the process.When you remove complexity from the ecuation and add focus and purpose, you lead better, scale smarter, and move forward with impact.

Its name is a heartfelt tribute to the founder's grandmothers:Anita ArrebolaToñi de DiegoTogether, they inspired the name:
Arrebola de Diego = AdD

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Add Strategy

Consulting services that simplify planning and leadership.Bringing clarity to complex decisions by transforming intricate data and plans into focused, actionable strategies.

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Add AI-Driven Systems

Tech-based solutions to simplify operations and scaleWe replace manual friction with scalable systems, empowering your business to act with speed and precision.

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Suscriptions

• AdD Newsletter
• AdD Decode - Podcast

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Turning AdD’s internal playbooks into 30-minute, jargon-free masterclassesAdD Decode is the podcast that demystifies the toughest parts of scaling a modern organisation. In each 30-minute episode, an AI-narrated host opens up real AdD documentation: project management frameworks, digitalisation run-books, business-development playbooks and growth guides, etc. And translates them into practical stories you can act on today. Whether you need a faster PMO, a smoother market-entry plan or a roadmap for process automation, AdD Decode gives you the why, the what and the how, straight from the team that helps you overcome complexity with flexibility, simplicity and clarity.

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EP001 - Managing Social Complexity in Project Management

This episode outlines project management training program, focused on managing social complexity within projects. It addresses challenges in large-scale projects by enhancing project managers' leadership, conflict management, and communication skills. Key areas of content include motivation and personal image, team dynamics, perception, and communication management, alongside systemic approaches to understanding project environments. The program emphasizes how social complexities impact project success, providing models and strategies for effective stakeholder analysis and interaction.

EP002 - The Future is Digital Adapt Your Business

This episode outlines a strategic approach for businesses to embrace digital transformation. It emphasizes understanding the business's target audience, whether Business-to-Business (B2B) or Business-to-Consumer (B2C), as a foundational step. The material then shifts to developing a robust digital strategy, highlighting the importance of assessing the current state, defining future goals, and prioritizing actions for maximum market value. Finally, it explores a "Toolbox" of digital resources, including general digital tools, Artificial Intelligence (AI) for training and content generation, and automation tools to enhance productivity and reduce operational times.

EP003 - Strategy for SMBs and Entrepreneurs: From Idea to Action

This episode provides a comprehensive guide for developing a business strategy. It begins by emphasizing the importance of understanding the user, whether through a Business-to-Business (B2B) or Business-to-Consumer (B2C) approach, by asking key questions about the target audience and market. The document then outlines crucial elements for developing a strategy, including defining long-term vision and short-term goals, and analyzing competitors. Finally, it addresses the practical challenge of managing resistance to change within an organization, highlighting the significance of clear communication and team involvement to ensure successful implementation.

EE001 - Decoding complexity for SMEs thanks to AI

This is the first extra-episode of the podcast.
In this video episode, we pull back the curtain on how we create our content, revealing the structure that turns AdD's strategic playbooks into practical, scalable solutions. We explore common challenges in project management, from coordinating remote teams to the intricacies of process automation. You'll hear real-world examples and learn how to streamline your workflows and scale your operations. We also dive into the fundamentals of business development and the steps to successful international growth. This episode provides a clear, actionable roadmap for your team, embodying our core values of flexibility, simplicity, and clarity. Tune in to learn how to keep decoding complexity and achieve global growth.

EP004 - Business Innovation Playbook for Business Transformation

This comprehensive episode outlines a Business Innovation Design approach that integrates various disciplines like Design Thinking, Lean Startup, Strategic Foresight, Business Modeling, Agile Development, and Innovation Management. It presents a systematic framework for organizations to innovate, structured around 10 core principles and 24 foundational blocks covering areas from market analysis and product development to financial planning and organizational strategy. The methodology details three iterative phases—Reframe the Context, Design the Value, and Understand the Context—and provides a vast array of tools and activities for each block. Ultimately, this blueprint aims to equip businesses with a robust process to address diverse challenges, envision future possibilities, and effectively bring innovative solutions to market.

EE002 - Business Innovation Playbook for Business Transformation

This is the second extra-pisode of the podcast, as usual, extra-episodes include video in it, this one is related to the episode 4 about "Business Innovation Playbook for Business Transformation" and it outlines a Business Innovation Design approach that integrates various disciplines like Design Thinking, Lean Startup, Strategic Foresight, Business Modeling, Agile Development, and Innovation Management. It presents a systematic framework for organizations to innovate, structured around 10 core principles and 24 foundational blocks covering areas from market analysis and product development to financial planning and organizational strategy. The methodology details three iterative phases—Reframe the Context, Design the Value, and Understand the Context—and provides a vast array of tools and activities for each block. Ultimately, this blueprint aims to equip businesses with a robust process to address diverse challenges, envision future possibilities, and effectively bring innovative solutions to market.

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Legal Notice - Website

The purpose of this text is to establish and regulate the rules governing use of the website "www.add-g.com" (hereinafter, the “Website”), understood to include all pages and their contents owned by AdD that are accessed through the Website and its sub-domains.
Use of, access to, browsing and viewing of the contents hosted on the Website confer the status of User and imply acceptance of all the conditions contained in this Legal Notice. These conditions shall apply regardless of any mandatory Licence of Use that may apply. The User undertakes to read this Legal Notice carefully each time they intend to use the Website, as it and the conditions of use it contains may be amended.
Only persons over eighteen (18) years of age may access and use the Website.
AdD may amend these conditions at any time; any amendments will be published in the same manner as they appear here. The conditions shall remain in force for as long as they are displayed and until they are replaced by duly published amendments.

1. OWNER OF THE WEBSITE
The owner of this Website is AdD Global, with e-mail address: [email protected].

2. INTELLECTUAL AND INDUSTRIAL PROPERTY
AdD, whether in its own right or as licensee, holds all intellectual and industrial property rights over the Website, as well as over the elements contained therein (by way of example only: images, sound, audio, video, software, texts, trade marks or logos, colour combinations, structure and design, selection of materials used, computer programs necessary for its operation, access and use, etc.), whether owned by AdD or by its licensors.
Under no circumstances shall access to, browsing or use of the Website by the User be construed as a waiver, transfer, licence or total or partial assignment of such rights by AdD. The User is granted a right to use the Website’s contents or any other material supplied by AdD strictly within a domestic scope and solely for the proper provision of the services.
Any reference to registered trade marks or trade names, or to other distinctive signs, whether owned by AdD or by third parties (who have authorised their use and/or exploitation), implies a prohibition on their use without the consent of AdD or their legitimate owners. Unless expressly stated otherwise, access to, browsing or use of the Website and/or its contents confers no right whatsoever on the User over the distinctive signs included therein.
Pursuant to Articles 8 and 32.1, second paragraph, of the Spanish Intellectual Property Act, reproduction, distribution and public communication—including the making available modality—of all or part of the contents of this Website for commercial purposes, on any medium and by any technical means, without the authorisation of AdD, are expressly prohibited. The User undertakes to respect the Intellectual and Industrial Property rights owned by AdD. The User may view the elements of the Website and even print, copy and store them on the hard drive of their computer or on any other physical medium, provided that it is solely and exclusively for their personal and private use. The User must refrain from deleting, altering, bypassing or tampering with any protective device or security system installed on the AdD Website.

3. DISCLAIMER OF LIABILITY
The content, programmes, information and/or advice expressed on this Website are for guidance only. AdD accepts no responsibility for their effectiveness or accuracy and is exempt from any contractual or extra-contractual liability to Users who make use of them; Users shall decide, at their own discretion, whether they are appropriate.
The Website may publish content provided by third parties or companies; AdD does not guarantee the truthfulness or accuracy of such content and is exempt from any contractual or extra-contractual liability to Users who rely on it.
AdD reserves the right, without prior notice, to make any changes it deems appropriate to its Website, and may change, delete or add both the content and services provided through it and the way in which they are presented or located on the Website.
AdD declares that it has adopted all necessary measures, within its capabilities and the state of technology, to ensure the operation of the Website and to avoid the existence and transmission of viruses and other harmful components to Users.
Nevertheless, Users are informed that:
1. Interruption of service – AdD reserves the right to interrupt access to the Website and the provision of any or all of the services offered through it at any time and without prior notice, whether for technical, security, control, maintenance reasons or any other cause. Consequently, AdD does not guarantee the availability or continuity of the Website or its contents, and their use is at the Users’ own risk.
2. Damages arising from availability – AdD shall not be liable for any damages of any kind that may arise from the availability and technical continuity of the Website’s operation. In any event, AdD will take all necessary steps to restore its services in the event of technical problems.
3. Data security – AdD will use all reasonable means to protect data stored on its servers. However, AdD shall not be liable if any natural or legal person accesses such data lawfully or unlawfully and misuses the information.
4. Third-party content – AdD shall not be liable for any damages of any kind arising from access to contents, information, advertising, opinions, concepts and images provided by Users or third parties that are contrary to law, morality, good faith and public order, or that infringe intellectual or industrial property rights or contain viruses or similar software routines.
5. External content – In any event, AdD accepts no responsibility for external content and information not managed by it. AdD is unaware of any content hosted on the Website that is contrary to law, morality, good faith and public order, or that infringes intellectual or industrial property rights or contains viruses or similar software routines.
6. Unauthorised access – AdD shall not be liable for any damages arising from unauthorised third-party access to Users’ data or from the use made of the Website through such data.
7. Advertising spaces – AdD may market advertising spaces (banners, sponsorships) or enter into collaborations on the Website. If the advertising or collaborating companies collect personal data from Users (through a link or a specific registration created for this purpose), those companies shall be responsible for compliance with data-protection regulations.
8. Promotions and discounts – AdD is not responsible for non-compliance with discount and promotion announcements by companies, brands, institutions or other entities that advertise on the Website. Those companies and entities shall be responsible for fulfilment of such promotions and discounts; AdD shall not be liable for any damages caused to Users by their non-compliance.
9. Malware – AdD does not guarantee the absence of viruses, worms or any other harmful computer element. The User is responsible for having adequate tools for detecting and disinfecting harmful computer programmes on the Website.
10. Damage to hardware/software – AdD is not liable for any damage caused to Users’ or third parties’ software and computer equipment during use of the services offered on the Website.
11. Telecommunications failures – AdD is not liable for any damages suffered by the User caused by failures or disconnections in telecommunications networks that result in suspension, cancellation or interruption of the Website’s service.
12. Misuse – AdD shall not be liable for any damages suffered by the User or third parties arising from misuse of the Website and its content for reasons not attributable to AdD.
If the User becomes aware of any content that is unlawful, illegal, contrary to the law or that may infringe intellectual and/or industrial property rights or any other rights of third parties, they must notify AdD immediately so that appropriate measures can be taken.

4. LINKS
Where the Website contains links or hyperlinks to other internet sites, AdD exercises no control whatsoever over such sites and their contents. Under no circumstances shall AdD assume liability for the contents of any link belonging to an external site, nor does it guarantee the technical availability, quality, reliability, accuracy, breadth, truthfulness, validity or constitutionality of any material or information contained in any such hyperlinks or other internet sites. The inclusion of such external connections shall not imply any type of association, merger or participation with the connected entities.
Some links may be previously negotiated or agreed with the party responsible for the linked content so that compensation is generated for actions voluntarily carried out by the User. This situation shall in no event affect the exclusion of liability over the linked content or the independence of this medium.
Likewise, any internet user, entity or website wishing to establish any type of link to the Website must obtain the express, prior, written authorisation of AdD. AdD assumes no liability for links to the Website hosted on third-party web pages.
Unless AdD gives its express, prior, written authorisation, the website linking to the Website may not in any way reproduce the Website, include it as part of its own site or within one of its “frames”, or create a “browser” on any of the Website’s pages.
The page on which the link is established may not in any way declare that AdD has authorised such link unless AdD has done so expressly and in writing. If the entity correctly inserting the link to the Website wishes to include on its web page the trade mark, name, commercial name, sign, logo, slogan or any other identifying element of AdD and/or the Website, it must first obtain the express, written authorisation of AdD.
AdD does not authorise the establishment of a link to the Website from web pages that contain materials, information or content that are illicit, illegal, degrading, obscene or, in general, that contravene morality, public order or generally accepted social norms.
AdD does not have the capability or human and technical resources to know, control or approve all information, content or services provided by other websites that have established links to the Website. AdD assumes no liability for any aspect relating to the website that establishes such a link to the Website.

5. CONDITIONS OF USE OF THE WEBSITE BY USERS
Access to this Website is free of charge, except for the cost of the connection through the telecommunications network supplied by the access provider contracted by the Users.
Use of the Website for purposes damaging to the property or interests of AdD or third parties, or that in any other way overload, damage or disable networks, servers and other computer equipment (hardware) or software products and applications of AdD or third parties, is expressly prohibited.
The User is responsible for use of the Website. The User undertakes to make appropriate use of the contents and services that AdD offers through its Website and, by way of example but without limitation, agrees not to:
i. engage in activities that are illicit, illegal or contrary to good faith or public order;
ii. disseminate content or propaganda of a racist, xenophobic, pornographic-illegal nature, or that promotes terrorism or is against human rights;
iii. cause damage to the physical and logical systems of AdD, its suppliers or third parties, introduce or spread computer viruses on the network or any other physical or logical systems that are liable to cause the aforementioned damage;
iv. attempt to access and, where appropriate, use the e-mail accounts of other users and modify or manipulate their messages.
AdD reserves the right to remove any comments and contributions that violate respect for human dignity, are discriminatory, xenophobic, racist, pornographic, that threaten youth or childhood, public order or safety, or that, in its opinion, are not suitable for publication.
In any event, AdD shall not be responsible for opinions expressed by Users through forums, chats or other participation tools that may be enabled on the Website. AdD reserves the right to deny or withdraw access to the Website and/or the services offered without prior notice, on its own initiative or that of a third party, to those users who breach this Legal Notice.
AdD will pursue breach of these conditions, as well as any improper use of its Website, exercising all civil and criminal actions to which it may be entitled in law.

6. PRIVACY POLICY
Users may obtain information about the processing of personal data carried out on this Website via the Privacy Policy link.

7. COOKIES POLICY
AdD may use cookies to personalise and facilitate Users’ browsing of the Website. Further information is available in the Cookies Policy published on this Website.

8. GENERAL PROVISIONS
AdD will pursue breach of these conditions, as well as any improper use of its Website, exercising all civil and criminal actions to which it may be entitled in law.
Should any clause of this Legal Notice be declared null or unenforceable by the Public Administration or by a court, such nullity or unenforceability shall not affect the remaining provisions of the Legal Notice.
Failure by AdD to exercise or enforce any right or provision contained in this Legal Notice shall not constitute a waiver thereof, unless acknowledged and agreed in writing by AdD.

9. AMENDMENT OF THESE CONDITIONS AND TERM
AdD may amend these conditions at any time; any amendments will be published in the same manner as they appear here. The conditions shall remain in force for as long as they are displayed and until they are replaced by duly published amendments.

10. JURISDICTION
Users and AdD expressly submit any dispute that may arise in relation to the interpretation of these conditions of use, or to their access and use, to Spanish law and to the courts and tribunals that may be competent in each case.
In addition, Users may, in the event of a dispute relating to consumer and user regulations, refer the matter to the European Commission’s online dispute resolution platform.

11. CONTACT US
If the User has any questions about the conditions set out in this Legal Notice, or wishes to make any suggestion or recommendation, they may contact us at AdD Global, or by e-mail at [email protected].

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A Rapid Growth and Its Challenges: An AdD's Success Story

It all started with one of our partners, Kentia Engineering, a leading engineering company with focus on research and development. They were working with an industrial manufacturer experiencing meteoric growth. In just four years, the company had growth the staff by 200%.This rapid success, while impressive, brought with it a series of organisational issues. The company lacked clear internal processes and a defined strategic direction. To make matters worse, the owner would often change project goals, creating confusion and misalignment within the teams. While the employees were motivated by the potential for growth, the lack of structure was a major obstacle.The industrial manufacturer, who was the client of Kentia, our partner, also had supply chain problems. They came from a smaller company that had now become their trusted supplier, but the relationship between them, and with other suppliers, was confused and poorly structured.The situation was critical: the lack of processes, communication, and resources threatened the company's ability to launch its product on time and pass a crucial audit. Our partner, in their role as an advisor in cibersecurity, understood that the underlying problem was not just technical, but one of management. It was at this point that they brought us in.

AdD's InterventionWe were invited by Kentia, our trusted partner, for a two-day workshop. Our role was to act as mediators and organisers, with the goal of bringing structure to the chaos.We did not just focus on cybersecurity; we also applied our expertise in project management. Through this intensive workshop, we helped the industrial manufacturer's teams improve their internal communication and strengthen their coordination with all their suppliers, including our partner. The goal was clear: to transform the complexity of their growth into a simple, actionable plan.

The Outcome and Future of the CollaborationAfter the workshop, the result was a clear and concise action plan for the next steps. Weak points were identified, responsibilities were assigned for each task, and concrete deadlines were established. For the first time in a long time, the end-client had a clear vision of how to achieve their goal.The industrial manufacturing company was extremely satisfied. We not only managed to improve their relationship with their supplier in cybersecurity (our partner) but also helped them optimise their management with the rest of their suppliers.The success was so significant that, although they had not planned to celebrate the milestone, the industrial manufacturer and their cybersecurity advisor have confirmed a collaboration for several years. This is tangible proof that trust and clarity in project management are the foundation of lasting commercial relationships.

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Un Crecimiento Acelerado y sus Desafíos: Historia de un Caso de Éxito de AdD

Todo comenzó con nuestro socio, Kentia Engineering, una destacada empresa de ingeniería de desarrollo e investigación . Estaban trabajando con una empresa en crecimiento meteórico, un fabricante industrial que, en solo cuatro años, había conseguido hacer crecer la plantilla en un 200%.Este éxito tan rápido, aunque impresionante, trajo consigo una serie de problemas de organización. La empresa carecía de procesos internos claros y de una dirección estratégica definida. Para empeorar las cosas, el dueño a menudo cambiaba los objetivos del proyecto, creando confusión y desalineación entre los equipos. A pesar de que los empleados estaban motivados por el potencial de crecimiento, la falta de estructura era un obstáculo importante.El fabricante industrial, que es el cliente final de esta historia, también tenía problemas en su cadena de suministro. Venía de una empresa más pequeña que ahora se había convertido en su proveedor de confianza, pero la relación entre ellos, y con otros proveedores, era confusa y poco estructurada.La situación era crítica: la falta de procesos, comunicación y recursos amenazaba la capacidad de la empresa para lanzar su producto a tiempo y superar una auditoría crucial. Nuestro socio, en su rol de asesor de ciberseguridad, entendió que el problema de fondo no era solo técnico, sino de gestión. Fue en ese momento que nos involucraron.

La Intervención de AdDFuimos invitados por nuestro socio, Kentia, para un taller de dos días. Nuestro rol fue el de mediadores y organizadores, con el objetivo de traer estructura al caos.No solo nos centramos en la ciberseguridad, sino que también aplicamos nuestra experiencia en gestión de proyectos. A través de este taller intensivo, ayudamos a los equipos del fabricante industrial a mejorar la comunicación interna y a fortalecer la coordinación con sus proveedores, incluido nuestro socio, que era proveedor del cliente final. El objetivo era claro: transformar la complejidad de su crecimiento en un plan de acción sencillo y factible.

El Resultado y el Futuro de la ColaboraciónDespués del taller, el resultado fue un plan de acción claro y conciso para los próximos pasos. Se identificaron los puntos débiles, se asignaron responsables para cada tarea y se establecieron plazos concretos. Por primera vez en mucho tiempo, el cliente final tuvo una visión clara de cómo alcanzar su objetivo.La empresa fabricante industrial quedó muy satisfecha. No solo conseguimos mejorar su relación con Kentia, su proveedor y nuestro asociado, sino que también los ayudamos a optimizar su gestión con el resto de sus proveedores.El éxito fue tan contundente que, aunque no tenían planeado celebrar el hito, el fabricante industrial y su proveedor de asesoramiento en ciberseguridad han confirmado una colaboración de varios años más. Una prueba tangible de que la confianza y la claridad en la gestión de proyectos son la base de las relaciones comerciales duraderas.

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